Your parents are safe.
You're in control.
Maitri turns WhatsApp into a smart AI assistant for Indian seniors — medicines, rides, reminders, and emergency alerts. With human-in-the-loop oversight built in from day one.
Real families. Real tasks. Right now.
Maitri is live with real users across India — not a prototype, not a demo. A working product handling daily family logistics with approval-first safeguards.
Product metrics as of June 2026.
The Problem
131 million seniors in India. Most don't use smartphones. All of them use WhatsApp.
Coordinating medicines, transport, and emergencies requires constant back-and-forth across multiple apps — which is especially hard for non-tech-savvy parents. Maitri solves this by meeting them where they already are.
131M
Senior citizens in India — the fastest-growing care segment
2B+
WhatsApp users worldwide — the one app every parent already knows
₹0
New apps required. WhatsApp is the interface. Always.
How it works
Three steps. Zero friction.
No new logins. No app downloads. Just WhatsApp — the way your parents already use it every day.
Parent sends a message
A voice note or text in Hindi, Hinglish, Telugu, Tamil, or English. Maitri understands regional languages natively, no translation needed.
Maitri executes the task
The AI securely books the ride, places the medicine order, or sets the reminder — drawing on 28 days of purchase memory to get it right.
Caregiver stays in control
Every action is visible on your dashboard. Approve, modify, or cancel anything. High-spend actions require your explicit sign-off.
Try Maitri for your family.
Open the app and see how Maitri helps coordinate everyday support for parents, from orders and rides to reminders and approvals.
One voice note. Three tasks ready.
Maitri understands your parent's message — voice or text, any language — and sends back ready-to-tap links so they complete the task in one touch. No OTPs intercepted, no autonomous spending.
What Maitri handles
Everything they need, handled.
Maitri coordinates the daily logistics so you can focus on being present — not on being on-call.
Grocery & medicine ordering
Integrated with Amazon India & Zepto. 28-day memory means Maitri already knows what to reorder and when.
Uber booking
Reliable rides to doctor visits and social outings — booked via a simple text or voice note, confirmed to the caregiver.
Smart reminders
Medication and appointment reminders delivered directly on WhatsApp. No app, no login, no learning curve.
Emergency alerts
Instant detection and multi-channel alerts to caregivers — WhatsApp, dashboard, and email — simultaneously.
Voice-first & multilingual
Hindi, Hinglish, Telugu, Tamil, and more. Voice notes work exactly as they are — no typing required.
Human oversight dashboard
Every action visible in one place. Approve, modify, or cancel anything. High-spend actions require explicit sign-off.
Find your Maitri moment.
Describe your family situation and Maitri will tell you exactly which feature matters most for you.
Your personalised recommendation will appear here.
One flat price. No surprises.
Cancel any time. No per-action fees. No hidden charges. Just Maitri — working quietly for your family.
- ✓ Unlimited WhatsApp messages
- ✓ Medicine & grocery ordering
- ✓ Uber booking via WhatsApp
- ✓ Smart medication reminders
- ✓ Emergency caregiver alerts
- ✓ Full approval dashboard
- ✓ 28-day purchase memory
- ✓ Everything in the India plan
- ✓ Cross-timezone dashboard access
- ✓ English + regional language support
- ✓ WhatsApp updates for caregivers abroad
- ✓ Priority support
14-day free trial on all plans. No credit card required to start.
Built by people who lived this.
"We've known each other for 23 years. After seeing our own families struggle with managing everyday tasks remotely, we built Maitri to bridge that gap using the only tool parents already use — WhatsApp."
Sahithi Boinpalli
Co-founder & CTO
- ● MS Computer Engineering
- ● Former Google AI/NLP Quality Lead
- ● Built Maitri's AI orchestration engine end-to-end
- ● Top 300 builder at Vibecon (25,000+ applicants)
Sushmita Allumolu
Co-founder & CEO
- ● Former Amazon & PepsiCo
- ● 9+ years in operations & systems
- ● Leads product, analytics & go-to-market
- ● Built commercial flows & user research